A New Perspective
By Joseph A. Forlenza, CPA
As I returned from the CalCPA Council meeting and Centennial Gala in June, my thoughts turned to our profession’s past and what lies ahead. After thinking about it, I am left with the impression that the CPA profession is perhaps not prepared for the next 100 years. While facts and figures were the story of the last 100 years, it’s clear to me that interpretation and application of facts are the keys to success in the next 100 years.
Anyone today can access facts and information. In addition, it is easier than ever to alter the appearance of data. This has changed the way we value information and make decisions. It is now common office banter to see co-workers’ photos cut and pasted into unlikely situations—atop Mt. Kilimanjaro, giving speeches to the masses, etc. Data can be mixed and remixed in a myriad of realistic looking, but specious ways. It is only when viewed in a broader context and from a comparative vantage point that it becomes apparent that it does not make sense.
How else can the reliance on algorithms to assess risk create the huge financial mess that we find ourselves in today? Easy, just use a familiar and accepted baseline of data and inject something foreign, such as sub-prime debt obligations, and blend in increasing amounts over time to create triple-A rated investments. In other words, we need to see if it makes sense in the context of the past and in the context of other relevant facts, and not just on appearances.
Today’s easy access to information makes us think we are smarter than we have ever been. In reality, it lulls us into a false sense of security. We need to look beyond the representational facts to the underlying reality of the situation at hand. If we begin to train ourselves to ask more questions about the nature of a given situation and not simply accept the past as an indication of the future, we will be much better prepared to address a given situation. We need ask more and better questions, and to develop new ways to evaluate the answers that we get. This means that a new and modern approach to financial literacy needs to be developed and applied. Today’s youth are great at quickly finding facts and figures, but we need to train them to look beyond the numbers to what is actually happening.
Personally, I like to get out in nature to reset my internal clock and relax. It helps me to realize that when an environment is changing rapidly, sometimes it is best to do nothing and just pay attention to what is happening, rather than reacting to the changes. When people respond, rather than react, to a situation, they take a moment to feel what the body is saying and to recognize it as valid, instead of allowing the environment they are in to negate their feelings.
Our economic crises was born out of an environment where almost everyone believed that it would work out well, that home prices would only go up. When it began to collapse, everyone equally disbelieved and entered a state of denial. We need to give ourselves and those on our teams the ability to have an educated gut check and to go with those feelings. I think that the more well-rounded a person is, the better able they are to do what is best according to their own moral compass. The more centered a person is allows them to act on those findings confidently against what is the norm. Perhaps this is the great value in the 150-hour rule. By opening up the additional education requirements to non-technical fields of study gives upcoming professionals the broad based background they need to make truly objective decisions in the face of a rapidly changing economic environment.
Times of change create the most opportunity, and it is by looking at things from a new perspective that enables some to take advantage of those opportunities.
This entry was posted
on Friday, August 7th, 2009 at 9:52 am and is filed under President's Message.
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